Core Viewpoint - Daiwa upgraded Tencent Music (01698) from "Hold" to "Outperform" due to strong execution in Super VIP (SVIP) and fan economy monetization, maintaining disciplined spending, and new projects driving revenue growth [1] Group 1: Financial Performance - Tencent Music's Q2 2025 performance reflects strong execution in SVIP and fan economy monetization [1] - Daiwa raised the 12-month target price from HKD 66 to HKD 106 based on a revised price-to-earnings ratio of 25 times, up from 18 times [1] - Revenue forecasts for 2025 to 2027 were increased by 3% to 4%, and earnings per share were raised by 2% to 7% due to better-than-expected online music revenue growth and operating profit margins [1] Group 2: Strategic Initiatives - The introduction of a new incentive advertising membership price tier (RMB 10 per month, auto-renewing at RMB 5, with a first-time discount of RMB 1) is expected to drive advertising revenue growth faster than subscription revenue [1] - The potential acquisition of Ximalaya by Tencent Music may strategically complement its music business and strengthen the SVIP product [1] - If approved by market regulators, the acquisition could contribute an estimated 5% to 10% incremental profit in 2026, which is not yet included in Daiwa's forecasts [1] Group 3: Market Outlook - Daiwa anticipates stronger profit growth for Tencent Music in 2026 to 2027, exceeding market consensus by 15% to 17% [1]
大和：升腾讯音乐-SW(01698)评级至“跑赢大市” 目标价上调至106港元