Jing Ji Wang·2025-08-13 09:58Core Viewpoint - The competition between NIO and Li Auto has intensified with the recent launch of their respective six-seat electric SUVs, the NIO L90 and the Li Auto i8, leading to a public exchange of criticisms and strategic adjustments in pricing and configurations [1][2][4][8]. Group 1: Product Launches - Li Auto launched the i8 on July 29, priced starting at 321,800 yuan, targeting family use [2]. - NIO followed with the L90 on July 31, starting at 265,800 yuan, also aimed at family consumers [2]. - Following the L90's launch, Li Auto adjusted the i8's pricing and configurations, consolidating from three versions to a single configuration, with the final price set at 339,800 yuan [2]. Group 2: Competitive Dynamics - The rivalry escalated with both companies engaging in public disputes, including accusations of negative campaigning and attempts to undermine each other's products [4][5][7]. - Li Auto's VP criticized the stability of the L90 compared to the i8, while NIO's executives suggested that Li Auto's claims were unfounded and encouraged legal action [4][7]. Group 3: Market Significance - The i8 is crucial for Li Auto as it seeks to establish a second sales curve in the pure electric vehicle market after the previous failure of the Mega model [8]. - The L90 is pivotal for NIO, aiming to achieve profitability in Q4 and double its annual sales [11]. Group 4: Market Trends - The competition is not limited to NIO and Li Auto, as Tesla has also announced plans for a six-seat luxury SUV, indicating a broader market interest in this segment [12]. - The market for mid-to-large electric SUVs is projected to grow significantly, with a forecasted retail sales volume of 1.646 million units in 2024, representing a 52.5% increase from the previous year [12].