财经聚焦|风口之上，“谷子”质量如何保证？

Core Insights - The "Guzi economy," referring to the consumption culture and economic model surrounding secondary dimension IP peripheral products, is projected to reach a market size of 168.9 billion yuan in 2024 and exceed 300 billion yuan by 2029 [2] Group 1: Market Overview - The "Guzi economy" is rapidly growing, with young consumers increasingly purchasing items like badges, standees, cards, and figurines, indicating a significant new consumption trend [2] - Concerns regarding the quality and safety of "Guzi" products have emerged, as there are reports of health issues linked to these items [2][5] Group 2: Quality Issues - There are widespread complaints about the quality of "Guzi" products, including issues like stains, paint peeling, severe color differences, and material shrinkage [3] - Some consumers have reported health symptoms, such as dizziness, potentially due to harmful substances like excessive formaldehyde in the products [3][5] Group 3: Sources of Poor Quality - Investigations reveal that substandard "Guzi" products often use unqualified materials and lack proper quality certifications, leading to safety risks [6][7] - The presence of harmful chemicals, such as plasticizers and heavy metals, in some products poses significant health risks, especially for children [7] Group 4: Sales and Regulation Challenges - There is a market for "three-no products" (no quality certification, no production license, no manufacturer information), which are still sold due to high demand among minors [8] - The lack of clear regulatory standards for new products, such as AI toys, creates a regulatory blind spot, complicating oversight [9] Group 5: Regulatory Actions - Regulatory bodies in regions like Zhejiang and Beijing are increasing oversight of "Guzi" products to ensure compliance with quality standards [11] - There is a call for the establishment of industry standards and regular inspections to ensure product safety in the rapidly expanding "Guzi economy" [10][11] Group 6: E-commerce and Consumer Awareness - E-commerce platforms are urged to enhance merchant vetting processes and require detailed production and quality assurance documentation from sellers [12] - Consumers are advised to be vigilant about product materials and manufacturers to avoid counterfeit and substandard products [12]