打击利用介绍养生知识变相发布医疗广告的违法违规行为，《医疗广告认定指南》发布

Core Points - The joint release of the "Guidelines for the Identification of Medical Advertisements" by the State Administration for Market Regulation, the National Health Commission, and the National Administration of Traditional Chinese Medicine aims to clarify the definition and regulations surrounding medical advertisements [1][2] - The guidelines detail the criteria for identifying medical advertisements, including the roles of different publishing entities and the principles for recognition [2] - The introduction of these guidelines is expected to enhance the identification and crackdown on illegal medical advertisements disguised as health information or education, thereby fostering a fairer and more orderly market environment for medical advertising [2] Summary by Sections - Definition and Scope: The guidelines provide a clear definition of what constitutes a medical advertisement and outline the responsibilities of the entities involved in publishing such advertisements [2] - Identification Criteria: Specific situations that do not qualify as medical advertisements are elaborated, along with examples of how health information can be misused to promote medical services [2] - Interdepartmental Coordination: The guidelines establish systematic arrangements for the transfer of leads and communication between market regulation and health departments, enhancing collaborative efforts in monitoring and enforcement [2] - Consumer Protection: The implementation of these guidelines is aimed at better protecting consumer rights by reducing misleading medical advertising practices [2]