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坦克品牌将推非承载式车身MPV 谷玉坤:只有新品类才能激发更多需求
Mei Ri Jing Ji Xin Wen·2025-08-13 11:13

Group 1 - The Tank brand under Great Wall Motors plans to enter the MPV market, aiming to capture a larger market share and stimulate demand with new product categories [1] - In the first seven months of this year, the Tank brand sold approximately 123,700 vehicles, a year-on-year decline of 8.19%, while the MPV market experienced a 25.3% growth with sales of 677,000 units [1] - The introduction of the new Tank 500 model, which includes popular features such as a refrigerator and smart TV, is part of the strategy to enhance sales and meet user demands [1][4] Group 2 - The Tank brand recognizes the importance of integrating advanced technology into their vehicles, as seen in the new Tank 500, which features the Coffee Pilot Ultra intelligent driving system [4][5] - The development of the Tank 500's intelligent driving capabilities involves higher costs and longer calibration periods compared to other models, indicating a significant investment in technology [5] - Market research shows that only 3% of off-road vehicle users are true enthusiasts, suggesting a broader market opportunity for the Tank 500 Hi4-Z intelligent version [5]