Phoenix New Media(US:FENG) Feng Huang Wang·2025-08-13 11:10Core Insights - Phoenix New Media reported a total revenue of RMB 187.1 million (approximately USD 26.1 million) for Q2 2025, representing an 11.2% increase compared to RMB 168.3 million in Q2 2024 [1] - The company's net advertising revenue for Q2 2025 was RMB 153.3 million (approximately USD 21.4 million), showing a slight decline of 0.9% from RMB 154.7 million in Q2 2024 [1] - The non-GAAP net loss attributable to Phoenix New Media for Q2 2025 was RMB 7.2 million (approximately USD 1 million), compared to a non-GAAP net loss of RMB 2.1 million in Q2 2024 [1] Financial Performance - Total revenue for Q2 2025 reached RMB 187.1 million, up from RMB 168.3 million in the same quarter last year, indicating a positive growth trend [1] - The decline in net advertising revenue suggests challenges in the advertising market, with a slight decrease from the previous year [1] - The increase in non-GAAP net loss highlights ongoing financial pressures despite revenue growth [1] Management Commentary - The CEO emphasized the company's focus on enhancing content quality and exploring diverse collaboration and commercialization paths, which have led to positive user feedback and business growth [2] - The CFO noted that the overall advertising market remained subdued in the first half of the year, with cautious spending from advertisers continuing into Q2 [2] - The company aims to leverage its media endorsement value in a fragmented media environment, focusing on content and event marketing as well as international marketing to maintain its market position [2]