三部门联合发布《医疗广告认定指南》 明确界定医疗广告及变相发布情形

Core Points - The article discusses the release of the "Guidelines for Medical Advertising Recognition" by three government departments, which clarifies the definition and regulations surrounding medical advertising [1] - The guidelines aim to combat the misuse of health information for disguised medical advertising, promoting a fairer and more orderly medical advertising market [1] Summary by Sections Definition and Scope - The guidelines provide a detailed definition of medical advertising, including the entities responsible for its publication and the principles for recognition [1] - Specific scenarios that do not constitute medical advertising are outlined, along with examples of disguised advertising through health information dissemination [1] Regulatory Framework - The guidelines specify behaviors that will be considered as disguised medical advertising during health promotion activities, such as recommending specific medical institutions or services, implying better outcomes at certain facilities, and linking to medical services or products [1] - Institutional arrangements for cooperation between market regulation and health departments are established for reporting and information sharing [1] Impact on the Market - The introduction of these guidelines is expected to enhance the identification and crackdown on illegal advertising practices, thereby protecting consumer rights and fostering a more equitable medical advertising environment [1]