RumbleOn Rebrands as RideNow Group, Announces HQ Move and New Structure for Dealership Operations

Core Viewpoint - RumbleOn, Inc. is rebranding as RideNow Group, Inc. with a new ticker symbol RDNW, which is part of a broader strategy to align corporate identity with customer recognition and enhance operational efficiency [1][2]. Company Changes - The company will relocate its headquarters from Irving, Texas to Chandler, Arizona, consolidating leadership and support functions to reinforce a unified corporate approach [2]. - The rebranding includes the rollout of a new business framework called the RideNow Way, which focuses on three core pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence [3]. Operational Strategy - The RideNow Way aims to guide dealership leaders and staff in delivering a consistent and exceptional customer experience across all locations [3][4]. - The company emphasizes a culture of performance and aims to simplify its structure to create a platform for long-term success [5]. Business Overview - RideNow Group operates through two segments: a powersports dealership group and a vehicle transportation services entity, Wholesale Express, LLC [6]. - The company claims to be the largest powersports retail group in the United States, offering a wide range of products and services, including new and pre-owned vehicles, parts, and financing options [6].