外国游客民宿预订遍布253个城市 云南保山等民宿预订量涨超1倍

Core Insights - The summer of 2025 has seen a significant increase in demand for immersive travel experiences, with orders for stays longer than 7 days rising by 20% year-on-year, particularly in Yunnan, which is the most popular destination for long-term stays [1][2] - Foreign tourists are increasingly exploring lesser-known cities and opting for unique accommodations, with bookings in places like Baoshan in Yunnan and Turpan in Xinjiang seeing over 100% year-on-year growth [1][2] - The trend of longer stays is evident, with an average stay of 11 days reported, and Yunnan accounting for approximately 40% of the longest stays on the platform [2][3] Group 1: Travel Trends - The demand for cultural and lesser-known destinations has surged, with tourists favoring small towns and unique experiences [1] - The expansion of China's 240-hour visa-free transit policy has contributed to the increase in inbound tourism, with foreign visitors now booking accommodations in 253 cities across 32 provinces [1][2] Group 2: Accommodation Preferences - Foreign tourists show a preference for distinctive accommodation types, such as lofts, boutique inns, and standalone villas, which account for over 25% of bookings [2] - The most popular cities for foreign tourist bookings remain major urban centers like Shanghai, Guangzhou, and Beijing, but there is a notable interest in smaller cities like Diquing and Yili [2] Group 3: Demographics of Travelers - The majority of long-term stay bookings are made by the "post-80s" generation, who account for 30% of the orders, while the "post-00s" generation is rapidly growing, making up over 23% [3]