普华永道：中国娱乐及媒体行业市场预计五年复合年增长率高于全球

Core Insights - The global entertainment and media industry is projected to see significant growth, with China's total revenue expected to reach approximately $561 billion by 2029, accounting for 16% of the global market [1] Group 1: Market Growth Projections - China's entertainment and media industry is anticipated to have a compound annual growth rate (CAGR) of 4.5% from 2024 to 2029, surpassing the global CAGR of 3.7% [4] - The mixed reality market (VR & AR, Metaverse) is expected to grow at a CAGR of 13.1%, reaching $22.8 billion by 2029, with a growth rate of 25.2% in 2024 [4] - The mobile AR market in China is projected to generate $11.9 billion in revenue in 2024, with a year-on-year growth of 27.9% [4] Group 2: Internet Advertising and Film Industry - China's internet advertising market is the second largest globally, with total revenue expected to reach $143.8 billion in 2024 and $220.4 billion by 2029 [4] - The film industry in China is expected to grow at a CAGR of 5.25% from 2024 to 2029, driven by the international success of films like "Ne Zha" [6] - The domestic box office still accounts for 97% of the revenue for "Ne Zha," indicating a need for improved distribution channels for international markets [6] Group 3: Gaming Industry Developments - China's gaming industry is projected to grow at a CAGR of 5.73%, reaching $82.7 billion by 2029, with increasing global influence [7] - The game "Black Myth: Wukong" achieved over 10 million sales within three days of its release, showcasing the potential for Chinese games in international markets [7] - The focus on high-quality narratives and immersive experiences is seen as crucial for overcoming growth bottlenecks in the gaming sector [7]