打击 “黑医院”“黑医生” 广告误导 无资质者禁发医疗广告

Core Viewpoint - The recent issuance of the "Guidelines for Medical Advertising Recognition" by the State Administration for Market Regulation and other departments aims to strictly regulate medical advertising, prohibiting any entity or individual from publishing medical advertisements unless they are legally established medical institutions [1][2]. Group 1: Regulatory Framework - The guidelines clarify that only legally established medical institutions are allowed to publish medical advertisements, reinforcing the crackdown on misleading advertisements from unqualified "black hospitals" and "black doctors" [1][2]. - The guidelines also address the distinction between medical advertising and legitimate medical information disclosure or health education, providing clearer operational rules for regulation [2]. Group 2: Enforcement and Compliance - In the first half of 2025, market regulatory authorities handled 1,666 cases of illegal medical advertising, with fines totaling 12.78 million yuan [1]. - The guidelines emphasize the responsibilities of internet platforms in preventing and stopping the dissemination of illegal medical advertising [2]. - Future efforts will focus on guiding local market regulatory departments and industry authorities to promote compliance among medical institutions regarding advertising practices [3].