“谷子”质量良莠不齐 市场监管部门已将二次元周边产品纳入日常监管

Core Insights - The "Guzi economy," referring to the consumption culture and economic form surrounding secondary dimension IP peripheral products, is projected to reach a market size of 168.9 billion yuan in 2024 and exceed 300 billion yuan by 2029 [1] Group 1: Market Overview - The "Guzi economy" is rapidly growing, with young consumers increasingly purchasing items like badges, standees, cards, and figurines, indicating a significant new consumption trend [1] - Concerns regarding the quality and safety of "Guzi" products have emerged alongside this growth, highlighting the need for regulatory oversight [1] Group 2: Quality Concerns - Reports indicate that the quality of "Guzi" products is inconsistent, with issues such as stains, paint peeling, severe color differences, and material shrinkage being common [2][4] - There are alarming claims of harmful substances, such as excessive formaldehyde, being present in these products, raising health concerns, especially for young consumers [4][5] Group 3: Sources of Poor Quality - Investigations reveal that substandard "Guzi" products often result from the use of unqualified materials and lack of proper quality certification [5][6] - Some products may contain harmful chemicals, including plasticizers and heavy metals, posing risks to health, particularly for children [7] Group 4: Sales and Regulation Issues - The market for "Guzi" products includes many items without proper certification, as sellers prioritize profit over compliance with safety standards [9][10] - New products in this category often fall into regulatory blind spots, lacking clear classification under existing safety standards, complicating oversight [11][13] Group 5: Regulatory Actions - Regulatory bodies in regions like Zhejiang and Beijing are beginning to take action to ensure the quality and safety of "Guzi" products, incorporating them into regular market supervision [14][15] - There is a call for the establishment of industry standards and enhanced monitoring of sales channels, including online platforms, to protect consumers [15]