财经聚焦丨风口之上 “谷子”质量如何保证？

Core Viewpoint - The "Guzi" economy, centered around the consumption culture and economic form of secondary dimension IP peripheral products, is rapidly growing in China, with a market size projected to reach 168.9 billion yuan in 2024 and exceed 300 billion yuan by 2029, raising concerns about product quality and safety [1]. Group 1: Quality Concerns - The quality of "Guzi" products is inconsistent, with reports of harmful substances and safety issues, particularly affecting young consumers [2][3]. - Complaints about "Guzi" products include issues such as stains, paint peeling, severe color differences, and material shrinkage, which could pose health risks, especially to minors [3]. Group 2: Sources of Poor Quality - Investigations reveal that substandard "Guzi" products often use unqualified materials and lack proper quality certifications, leading to potential health hazards from harmful chemicals like formaldehyde and heavy metals [4][6]. - Some products are produced without rigorous quality testing, resulting in unstable quality and potential safety risks [8]. Group 3: Sales and Market Dynamics - There is a market for "three-no" (no quality certification, no production license, no business license) "Guzi" products, driven by high profit margins and demand from minors [10]. - The curiosity of minors and their lack of ability to discern product quality create opportunities for unscrupulous sellers [11]. Group 4: Regulatory Challenges - New products in the "Guzi" economy often fall into regulatory blind spots due to unclear definitions and lack of applicable standards, complicating oversight [12][14]. - The absence of targeted quality standards for emerging products like AI dialogue toys makes it difficult to determine which regulatory body should oversee them [14]. Group 5: Regulatory Measures - Regulatory authorities in regions like Zhejiang and Beijing are taking steps to ensure the quality and safety of "Guzi" products, including regular inspections and the requirement for compliance with product quality laws [16]. - There is a call for the establishment of industry standards to ensure manufacturers have clear guidelines to follow, alongside increased scrutiny of sales channels, especially online platforms [16].