（经济观察）二次元文化在广州释放消费新动能

Core Insights - The ACG (Animation, Comic, Game) culture in Guangzhou is driving significant consumer activity during the summer, with various events attracting large crowds and enhancing the local economy [1][3]. Group 1: Event Highlights - In the first half of the year, Guangzhou hosted 11 major ACG exhibitions, covering a total area of 520,000 square meters and attracting 840,000 visitors [3]. - The 36th Firefly Animation and Game Carnival in Guangzhou saw 1.5 million online ticket purchases and 288,000 attendees [3]. - The "KUROFEST" event attracted over 10,000 players, with nearly half of the attendees coming from outside the province, setting a new record for the brand [3][4]. Group 2: Economic Impact - The ACG events have created a vibrant consumer environment, with various shopping districts in Guangzhou becoming popular destinations for ACG-related activities [3][4]. - The "Z Generation" (born between 1995 and 2010) is projected to spend over 3,000 yuan annually on anime and related products, contributing to a market size of nearly 1 trillion yuan [4]. - Guangzhou's gaming industry is expected to generate approximately 140.67 billion yuan in revenue in 2024, marking a year-on-year growth of about 10.5% and accounting for 43.17% of the national revenue in the sector [5]. Group 3: Government Support - The Guangzhou government is implementing supportive policies to enhance the ACG and gaming industries, leveraging the city's strong foundation in animation and a dynamic business environment [5]. - The government has distributed nearly 50,000 special consumption vouchers to stimulate spending within the ACG community [4][5].