把握渠道先机 自然堂深度布局淘宝闪购

Core Insights - The core viewpoint of the articles highlights the successful integration of the skincare brand Chando into Taobao's flash purchase service, which has significantly enhanced its market presence and sales performance in a short period of time [1][4]. Group 1: Company Strategy - Chando has adapted its product selection, warehousing, and supply chain strategies to meet the immediate consumer demand for beauty and personal care products, implementing a "6:3:1" inventory design with 60% bestsellers and 30% emergency touch-up products [1]. - The brand has experienced rapid success, ranking among the top five in the beauty category on Taobao flash purchase within two weeks of launch [1][4]. - Chando plans to increase its investment in Taobao flash purchase, expanding its product lines to include skincare, masks, personal care, cosmetics, and men's series, while also enhancing customer interaction through membership systems and community operations [4]. Group 2: Market Impact - The launch of Taobao flash purchase has led to a significant increase in consumer demand for beauty products, with order volumes for body powder, floral water, sunscreen, and powder cakes seeing year-on-year growth rates of over 700%, 350%, 200%, and 120% respectively [5]. - Since its launch in May, Taobao flash purchase has driven substantial growth for non-food brands, with 395 brands achieving monthly sales exceeding 1 million yuan and 66 brands surpassing 10 million yuan [5]. - The platform's ability to provide immediate delivery services has allowed brands to expand their business reach and meet previously unmet consumer needs, creating new growth opportunities [5].