Jin Rong Jie·2025-08-13 14:53Core Viewpoint - The company, Meixin Technology, is actively expanding its market presence both domestically and internationally, focusing on its proprietary brand "NewTechWood," which accounts for over 90% of its main business revenue, and is enhancing its product offerings and distribution channels to capture a larger market share [1][2][5]. Group 1: Global Market Strategy - The company has established a significant global market presence with its brand "NewTechWood," which is recognized in over 50 countries and regions, including major markets in Europe, North America, and Asia [2][3]. - The international sales strategy emphasizes a comprehensive market layout, targeting high-demand regions such as the United States, France, Australia, and Japan [2]. Group 2: Domestic Market Development - The company employs a "dual brand matrix + all-channel penetration" strategy to expand its domestic market, focusing on both high-end and mid-range products [2][5]. - The high-end product "Meixin Chao Yue Mu" has become a leading product in the domestic high-end outdoor wood market, while the newly launched mid-range brand "Regreen Wei Qing Mu" aims to attract cost-sensitive consumers [3][4]. Group 3: Distribution Channel Enhancement - The company is developing differentiated distribution networks for its brands, enhancing the agent system for the mid-range brand "Meixin Wei Qing Mu" and deepening the city dealer layout for the high-end brand [4][5]. - The distribution strategy includes collaboration with landscaping companies, renovation firms, and design institutes to strengthen market penetration and brand visibility [4]. Group 4: Production Capacity and Investment Projects - The company currently operates at a high capacity utilization rate, with a new factory project in Jianou, Fujian province, in the equipment installation phase [6]. - The new facility is expected to utilize advanced automation technology, which will help reduce manufacturing costs and improve production efficiency, supporting future business expansion [6].