“双贴息”促消费，钱要好用也要专用

Core Viewpoint - The Chinese government has introduced a dual interest subsidy policy aimed at boosting personal consumption loans and supporting service industry operators, with a focus on reducing barriers and simplifying the application process for borrowers [2][3]. Group 1: Personal Consumption Loan Subsidy - The personal consumption loan subsidy is the first of its kind from the central government, directly benefiting the public by covering a wide range of consumption areas, including daily expenses under 50,000 yuan and larger purchases like cars and home renovations [2]. - The subsidy rate is set at 1%, which is approximately one-third of the current commercial bank personal consumption loan interest rates [2]. Group 2: Impact on Consumer Demand - Lowering the threshold for the subsidy is a significant step in promoting consumption, allowing multiple subsidies to be stacked, thus effectively reaching borrowers with consumption intentions [3]. - The burden on borrowers is reduced as the loan institutions handle the subsidy calculations and applications, requiring minimal additional steps from the borrowers [3]. Group 3: Service Industry Support - The dual subsidy policy also includes support for service industry operators, addressing the insufficient high-quality service supply in the sector, thereby promoting high-quality consumption [3]. - The policy aims to enhance the consumption environment in key areas such as dining, accommodation, health, and elderly care, ultimately improving residents' sense of satisfaction and fulfillment [3]. Group 4: Financial Institutions' Role - Financial institutions are crucial for the effective implementation of the dual subsidy policy, needing to prepare adequately to ensure convenience and widespread benefits [4]. - Institutions must tailor loan pricing based on customer needs and risk characteristics to ensure sustainable consumer financial services [4]. Group 5: Leverage Effect of Subsidies - The 1% subsidy can potentially mobilize 100 yuan in loan funds for consumer spending or service supply, creating a stimulating cycle in the consumption market, demonstrating the leverage effect of coordinated fiscal and financial policies [5]. - To ensure the subsidy policy effectively supports real consumption, it is essential to control the flow of funds and promote a virtuous cycle of demand and supply in the consumption market [5].