“媒体+”赋能“百千万工程”，江门将培育50名乡村网红

Core Points - The article discusses the implementation plan for the "Media+" Empowerment "Hundred Thousand Ten Thousand Project" for agricultural product market system construction in Jiangmen from 2025 to 2027, aiming to enhance rural development through a comprehensive empowerment system [1] Group 1: Agricultural Brand Development - Jiangmen is a major agricultural city in Guangdong, with 63 production bases for the "vegetable basket" and 11 special agricultural product advantage areas, aiming to cultivate multiple nationally influential agricultural brands [2] - The plan outlines a three-phase development strategy: the focus on breakthroughs by the end of 2025, deepening and expanding efforts in 2026, and comprehensive enhancement by 2027, with specific goals for brand promotion and sales channel development [2] Group 2: Media and Market Integration - The plan emphasizes the integration of "Media+" with market, culture, life, industry, brand, technology, and think tanks, with 17 tasks and 29 link nodes to enhance agricultural efficiency and farmer income [3] - Jiangmen will encourage the construction of e-commerce platforms and host at least 100 live-streaming sales events by 2027 to promote high-quality agricultural products [3] Group 3: Technological Empowerment - The plan includes promoting AI agricultural big data platforms and training farmers in digital skills to enhance their capabilities in modern agriculture [4] Group 4: Brand and Cultural Promotion - Jiangmen aims to cultivate 50 influential "rural internet celebrities" and enhance the visibility of "Jiangmen Quality Products" through media collaboration and cultural storytelling [5][6] - The plan includes innovative consumer engagement strategies such as community group buying and "blind box" agricultural products to enhance consumer experience [5] Group 5: Talent Development - Jiangmen will establish a "Media-Assisted Agricultural Talent Pool" and conduct practical courses to improve farmers' digital literacy, aiming to cultivate 50 influential rural internet celebrities by 2027 [6]