Mei Ri Jing Ji Xin Wen·2025-08-13 16:35Core Viewpoint - The controversy surrounding actress Zhao Lusi's involvement in promoting a brand of apple juice and its alleged connection to false claims of being an "agricultural ambassador" has sparked significant public scrutiny and regulatory investigation [1][3]. Group 1: Allegations and Investigations - Zhao Lusi has been accused of misleadingly promoting the Aaaaapple brand's apple juice, which is linked to a company that allegedly issued a fake "agricultural ambassador" certificate [3][5]. - The local agricultural bureau confirmed that while they did issue a certificate to the company for its contributions to agricultural support, it was not issued to any individual, including Zhao Lusi [5][6]. - The market supervision department is set to investigate the claims regarding the company's legitimacy and its collaboration with Zhao Lusi in promoting agricultural products [8]. Group 2: Product Pricing and Market Response - The apple juice promoted by Zhao Lusi is priced significantly higher than similar products, with reports indicating it costs approximately 12 yuan per can, compared to the average price of 3 yuan for other apple juices [6][8]. - Critics have raised concerns about the pricing strategy, suggesting that the company is buying apples at low prices from farmers and selling the juice at inflated prices, questioning the authenticity of the "support for farmers" narrative [6][8]. - Zhao Lusi has publicly stated that she does not profit from the sales and that consumer choice is independent of her recommendations [8]. Group 3: Company Background - The company associated with the Aaaaapple brand, Xiaoxiao's Fruits Agricultural Technology Co., was established on May 19, 2025, with a registered capital of 1 million yuan, focusing on fruit cultivation and agricultural product sales [8]. - The ownership structure of the company indicates a significant stake held by a cultural media company, raising further questions about potential conflicts of interest regarding Zhao Lusi's involvement [8].