Zheng Quan Shi Bao·2025-08-13 17:39Core Insights - Guizhou Moutai's sauce-flavored liquor marketing company has partnered with Meituan Flash Purchase to enhance its retail network and transform sales channels, aiming to provide consumers with a premium buying experience where genuine Moutai can be delivered within 30 minutes [1][2] - The collaboration will focus on authentic product assurance, store operations, customer base expansion, and member integration, with plans to accelerate the onboarding of Moutai stores onto the Meituan platform [1][2] Group 1: Partnership Details - The partnership will see over a thousand officially certified Moutai stores launch on Meituan Flash Purchase, enhancing the availability of Moutai products [1] - Meituan Flash Purchase aims to leverage its digital capabilities to attract new customers and increase sales for Moutai stores, targeting younger consumers [2] Group 2: Market Trends - Instant retail has become a mainstream method for purchasing liquor, with 34.9% of liquor companies prioritizing the expansion of instant retail channels, surpassing live-streaming e-commerce [2] - During the 6.18 shopping festival, Meituan Flash Purchase reported a more than tenfold year-on-year increase in liquor sales, particularly for premium brands like Moutai [2] Group 3: Consumer Focus - The collaboration emphasizes consumer demand, with Moutai's strategy aligning with the instant retail model to better serve diverse consumption scenarios [2] - The initiative aims to enhance consumer confidence in product authenticity and improve the overall shopping experience for liquor buyers [1]