Core Insights - The 2025 Shanghai Book Fair has launched with various innovative activities, including the "Reading Night Market," which attracted a large number of visitors and showcased cultural products and leisure food [5][6] - The event features a new exhibition model called "Double Main Venue + X + N," and includes initiatives such as the distribution of book purchase vouchers and the integration of artificial intelligence with book content [6][7] - The number of reading activities at this year's fair has reached a record high of 1,267, representing a 23.8% increase year-on-year [6] Company Participation - Major publishing companies such as China Publishing, Central South Media, Xinhua Media, Guomai Culture, and CITIC Publishing actively participated in the Shanghai Book Fair, highlighting their importance as exhibitors [5] - Companies like Reading Group and Bilibili, along with innovative firms like Siwei Media, are focusing on cultural and creative products, indicating a trend towards deeper integration of cultural tourism and commerce [8] Cultural and Creative Products - The Shanghai Book Fair has seen a significant emphasis on cultural and creative products, with exhibitors showcasing a variety of original IP products and themed exhibitions [8][9] - The Shanghai Library's cultural dissemination company has developed nearly 500 products across 19 series, aiming to promote reading through creative products [9] Collaborative Initiatives - The Shanghai Book Company has partnered with the Shanghai Film Group to create a themed exhibition area, promoting the synergy between literature and film [10] - The event aims to enhance the "ticket economy" by introducing new formats that combine exhibitions, tourism, and cultural activities, thereby fostering a vibrant cultural atmosphere [7]