科技创新赋能“魔力菌菇” 云南见手青跨界出圈

Core Insights - The popularity of "Jianshouqing" mushroom products, particularly the "Jianshouqing Mibu Ice Cream," is driving new consumer trends and creating innovative food products in Yunnan [1][4][5] - Yunnan province is home to approximately 900 species of wild edible mushrooms, accounting for 91% of China's mushroom varieties, which are highly sought after for their unique flavors [1][3] - The introduction of safe, cultivated varieties of Jianshouqing, such as "Zhongjun Huang Jianshouqing No. 1," marks a significant advancement in the industry, allowing for year-round supply and expanding market opportunities [4] Industry Trends - The emergence of new professions related to wild mushrooms, including mushroom guides and live-streaming sellers, reflects the growing consumer interest and market potential [3] - Innovative products like "Magic Mushroom Cola," which combines Jianshouqing with carbonated drinks, demonstrate the fusion of traditional ingredients with modern consumer preferences [4] - The use of technology, such as virtual reality, enhances consumer engagement and marketing strategies, showcasing the intersection of culture, innovation, and social media in promoting traditional foods [4]