基金营销大战火力全开拆分真是绩优ETF的“专利”？

Core Viewpoint - The recent trend of ETF share splits in the A-share market aims to lower trading thresholds and enhance market activity, with various popular themes such as innovative pharmaceuticals, general aviation, and artificial intelligence participating in this trend [1][2]. Group 1: ETF Share Splits - Several industry-themed ETFs have undergone a 1:2 share split, effectively halving their unit net value, which has been a common practice among popular products [1][2]. - For instance, a certain Hong Kong innovative pharmaceutical ETF saw its return nearly double this year before its split, increasing its share count from over 2.6 billion to more than 5 billion while reducing its unit net value to below 1 yuan [1][2]. - The necessity for ETF share splits arises when high unit net values hinder investment efficiency and affect the ability to redeem shares, prompting fund managers to take action [3][4]. Group 2: Marketing Strategies - Fund companies have launched marketing campaigns emphasizing the benefits of share splits, such as lowering trading thresholds and enhancing trading activity, while labeling some ETFs as "high-performing" [1][5]. - The marketing focus is on attracting retail investors, who may be more inclined to invest in lower-priced products, reflecting a shift in investor behavior towards ETF share splits [5]. - The competitive landscape of ETFs has led to a push for differentiation through marketing, as many products exhibit significant homogeneity [5]. Group 3: Investor Considerations - While ETF share splits are generally neutral operations, they do not inherently signal a buy opportunity; investors should consider market valuations and industry conditions before making decisions [5]. - The impact of share splits on liquidity and investor psychology may temporarily attract more funds, but the long-term growth of ETF assets depends on tracking ability and the performance of underlying assets [5].