基金营销大战火力全开 拆分真是绩优ETF的“专利”？

Group 1 - The recent trend of ETF share splits in the A-share market aims to lower the unit net value and enhance trading activity, with various popular themes such as innovative drugs, general aviation, and financial technology participating in this trend [1][2] - The share split typically follows a 1:2 ratio, effectively halving the unit net value while increasing the total number of shares, which can attract more investors by lowering the minimum investment threshold [2][4] - Marketing strategies accompanying these splits emphasize lowering trading barriers and enhancing liquidity, with some funds branding themselves as "high-performing" to stand out in a competitive market [1][7] Group 2 - The necessity of ETF share splits is highlighted by the need to improve fund utilization efficiency, especially when unit net values are high, which can hinder investment and redemption processes [4][5] - Despite the share splits, some ETFs have increased their minimum redemption units, resulting in little change to the overall net value of the ETF "basket" [1][3] - Analysts suggest that while share splits can improve liquidity and attract investors, they do not inherently increase the investment value of the ETFs, which remains dependent on market conditions and underlying asset performance [8]