推动农业品牌建设提档升级

Core Viewpoint - The "Rural Comprehensive Revitalization Plan (2024-2027)" emphasizes the importance of agricultural brand building to enhance rural revitalization and the development of specialty agriculture [1] Group 1: Agricultural Brand Building - The plan focuses on creating modern rural industrial corridors and implementing agricultural brand cultivation programs, which provide a significant basis for agricultural brand development across regions [1] - In Mudanjiang, Heilongjiang Province, 30 authorized entities have developed 26 agricultural products with national and provincial geographical indications, and 166 green organic products cover 50% of the city's arable land [1] - The central government's emphasis on brand cultivation is expected to enhance the premium capability of agricultural products, standardize production, and promote the integration of primary, secondary, and tertiary industries [1] Group 2: Challenges and Solutions - Current challenges in brand building include limited communication methods and weak maintenance awareness, which need to be addressed through systematic thinking and a shift from "growing well" to "selling well" [1][2] - The "closed-loop supervision" mechanism in Mudanjiang aims to identify issues through in-depth research and ensure implementation through consensus and focused rectification [2] - Collaboration among production, academia, and research institutions is encouraged to enhance product value and promote ecological transformation in agriculture [2] Group 3: Cultural Recognition and Market Expansion - The sustainability of agricultural brands relies on cultural recognition, which can be achieved by showcasing brand stories and production techniques through various platforms [2] - Engaging consumers through cultural elements related to local agriculture and organizing participation in national promotional activities can enhance brand identity [2] - The agricultural sector is at a critical juncture for high-quality development, and the synergy of policy, innovation, and cultural appeal is expected to yield fruitful results for rural revitalization [2]