全省博物馆游客量连年全国第一的背后——多重破壁，“文化仓库”蝶变“活力枢纽”

Core Insights - The article highlights the strong demand for upgraded museum experiences among visitors, as evidenced by the popularity of innovative cultural products like the "瑞龙呈祥" bracelet [2][6] - Jiangsu province has implemented systematic reforms in the cultural sector to address common challenges faced by museums, such as limited opening hours and homogenized cultural offerings [3][4] Group 1: Visitor Experience and Revenue - The "抱一文创" store at Xuzhou Museum generates significant revenue, reportedly earning 6 million yuan annually [2] - The introduction of innovative cultural products and extended opening hours has led to a notable increase in visitor numbers and revenue for museums, with some reporting ticket and cultural product sales growth of up to 398% [4][5] Group 2: Systematic Reforms - Jiangsu's "两高政策" aims to enhance museum operations by addressing key issues such as limited opening hours, content uniformity, and resource allocation [3][4] - The reforms include encouraging extended hours, supporting special exhibitions, and promoting cultural products, which have collectively led to a 16.76% increase in visitor numbers across the province [5] Group 3: Economic Impact - The cultural reforms have not only improved museum attendance but have also stimulated related economic activities, with night-time cultural consumption increasing by 14.6% in areas with extended museum hours [6] - The overall visitor count for Jiangsu's museums reached 139.02 million in 2024, maintaining the highest ranking in the country, while cultural product sales reached 492 million yuan, marking a 16.60% increase [5]