Group 1 - In 2024, Sichuan received over 2 million inbound tourists, a year-on-year increase of 170% [1][2] - Popular tourist destinations include Chengdu Panda Base, Sanxingdui, Jinsha Site, Emei Mountain, Leshan Giant Buddha, Jiuzhaigou, and Dujiangyan [1][2] - The Chengdu Universiade has significantly boosted inbound tourism, with a 39.2% increase in foreign visitors during the summer travel peak [1][6] Group 2 - Sichuan is leveraging its "super IP" cultural tourism resources to enhance international consumption [1][6] - The province aims to create world-class cultural tourism landmarks and expand the international influence of its iconic brands [1][4] - Chengdu plans to introduce over 800 flagship stores and host more than 200 high-profile events to stimulate consumption [6] Group 3 - The Sanxingdui Museum has become a focal point for international tourism, with plans to enhance its global brand presence [4][5] - Leshan and Emei Mountain are recognized as core cultural tourism brands, but there is still a gap in achieving international recognition [4][5] - The local government is focused on upgrading infrastructure and services to meet international tourism standards [5] Group 4 - Jiuzhaigou has seen a 63.43% increase in inbound tourists this year, with new international brands opening in the area [7] - The region aims to convert tourist footfall into spending by enhancing the visitor experience with global brands [7] - Aba Prefecture plans to attract more international tourists through targeted promotional efforts and partnerships with travel agencies [7]
四川加速打造世界级文旅地标 文旅“超级IP”闯世界
Si Chuan Ri Bao·2025-08-14 00:14