Zhong Guo Qing Nian Bao·2025-08-14 00:44Core Viewpoint - The chairman and CEO of Xpeng Motors, He Xiaopeng, emphasizes that the global recognition of Chinese electric vehicles (EVs) will be achieved when Chinese design aesthetics resonate with international consumers, highlighting the importance of original design in the new Xpeng P7 model [2][11]. Group 1: Product Launch and Design Philosophy - The new Xpeng P7 is positioned as a representative of the first major redesign from a new force in the automotive industry, aiming to rank among the top three in its market segment [2][3]. - The company has significantly increased investment in design, allocating nearly 2 billion yuan annually to ensure that the P7 stands out visually and meets consumer expectations for aesthetics [3][4]. - The design philosophy of the new P7 focuses on a minimalist structure that integrates functionality with aesthetics, featuring innovative design elements such as a seamless logo and advanced lighting systems [4][5]. Group 2: Technological Advancements - The new P7 is equipped with three self-developed AI chips, providing a total computing power of 2250 TOPS, enhancing its autonomous driving and intelligent cabin capabilities [5]. - The vehicle features an immersive AI interaction space, moving away from traditional human-machine interfaces to a more engaging user experience [5]. Group 3: Market Performance and Growth - From January to July this year, Xpeng Motors delivered 233,906 vehicles, marking a 270% year-on-year increase, with total deliveries surpassing 800,000 by July 2025 [7][9]. - The new P7 achieved over 10,000 pre-orders within just 6 minutes and 37 seconds after its pre-sale launch, indicating strong market interest [7][9]. Group 4: Global Expansion Challenges - He Xiaopeng acknowledges that while Chinese EVs have made significant technological advancements, acceptance of their design aesthetics in international markets remains a challenge [10]. - The company aims to learn from past experiences and adapt its offerings to meet the specific needs and cultural preferences of overseas consumers [10][11].