Xin Hua She·2025-08-14 00:56Core Insights - In July, China's e-commerce logistics index reached a new high of 112.0 points, increasing by 0.2 points from the previous month, driven by rising transaction volumes on e-commerce platforms and efficient logistics operations [1] - The total business volume index for e-commerce logistics also hit a record high of 130.9 points, up by 0.1 points from the previous month, indicating robust growth in logistics activities [1] E-commerce Growth Factors - The booming e-commerce consumption in rural areas has significantly contributed to the rise in the e-commerce logistics index, with the rural e-commerce logistics business volume index reaching 131.5 points, an increase of 1.1 points from the previous month [2][3] - All regions in the country saw an increase in rural e-commerce logistics business volume, with the central region experiencing the highest growth of 1.7 points [3] Market Dynamics - Unlike previous years, the e-commerce logistics market in July did not slow down after mid-year promotional activities, as consumer spending policies continued to stimulate demand [4] - The release of 138 billion yuan in national subsidies has enhanced consumer confidence and spending, further driving e-commerce logistics demand [4] Seasonal Trends - High temperatures have fueled the "summer economy," with notable sales increases in categories such as medical supplies, sunscreen, clothing, and beverages, alongside a rise in educational products due to the upcoming school season [5] - The demand for e-commerce logistics is expected to maintain growth momentum as the summer shopping season and back-to-school period approach [5]