Core Viewpoint - The article emphasizes the role of media in empowering the livestock industry in Guangdong, focusing on safety production, green transformation, and high-quality development through innovative approaches [2][3][6]. Group 1: Training and Development - A training session on livestock safety production and media empowerment for high-quality development was held in Guangzhou on August 13 [3]. - The training covered various aspects such as livestock safety production, resource utilization of livestock waste, and the control and development of Guangdong's pig production capacity [5][6]. Group 2: Media Empowerment - The initiative aims to implement the "Media+" strategy to support the "Hundred Million Project" for agricultural market system construction from 2025 to 2027 [9]. - The media is seen as a crucial hub in the "Open Agriculture" approach, facilitating the integration of internal vitality and external resources to support rural revitalization [13][14]. Group 3: Future Directions - Future efforts will focus on leveraging media's core advantages to integrate resources across the entire livestock industry chain, including e-commerce, service providers, and educational institutions [17]. - The goal is to upgrade traditional livestock products into culturally rich "New Year Dish" IPs, utilizing media channels to enhance market presence and achieve brand premium and industrial value growth [19].
发挥“开门办农业”枢纽作用,“媒体+”赋能广东“畜”势勃发
Nan Fang Nong Cun Bao·2025-08-14 01:36