不远千里“打卡”非遗美食

Core Viewpoint - The article highlights the successful preservation and innovation of the traditional "Xikou Layered Cake" in Ningbo, showcasing its cultural significance and adaptation to modern consumer preferences [1][2]. Group 1: Company Overview - The "Xikou Layered Cake" has a history of over 100 years, with the "Jiang Family Longmen Layered Cake" shop established in 1916, currently led by the third-generation inheritor, Jiang Dingjun [1]. - The shop has become a cultural symbol and a must-try delicacy for tourists, especially during the summer season [1]. Group 2: Innovation and Product Development - The company has maintained traditional production techniques while also exploring new products, such as fish-flavored and taro-flavored layered cakes, to attract younger consumers [2]. - New product innovations include the introduction of layered cake ice cream, which has gained popularity among tourists [2]. - The company has also upgraded its packaging to appeal to modern aesthetics, enhancing its brand visibility [2]. Group 3: Financial Support and Growth - Since 2016, the Postal Savings Bank has provided a total of 3.1 million yuan in loans to support the business's growth and product innovation [3]. - The Xikou area now has over 30 production units with an annual output value exceeding 26 million yuan, indicating a robust market presence [3]. - The layered cake not only serves as a delicious treat but also embodies the rich heritage of non-material cultural assets, contributing to local tourism and cultural education initiatives [3].