奶业消费需求不足？农业农村部：鼓励向特定人群发奶类消费券

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has issued a notification aimed at alleviating the difficulties faced by the dairy industry and enhancing the high-quality development of the entire industry chain in response to current challenges such as insufficient consumer demand and rising production costs [1][2]. Group 1: Industry Challenges - The dairy industry is currently experiencing low prices for fresh milk, a slowdown in dairy product consumption growth, and significant losses for farms, leading to a dual pressure of "difficulty in selling milk" and "high costs" [1]. - The notification addresses the need for improved coordination within the industry chain to tackle these challenges effectively [1]. Group 2: Policy Measures - The notification outlines specific measures including the implementation of central financial support policies, increasing the supply of quality feed, and improving farming facilities [1][2]. - Local governments are encouraged to introduce tailored subsidy policies for breeding, spraying, and increased purchasing [1][2]. Group 3: Financial Support and Risk Management - The notification emphasizes the establishment of a whitelist system and encourages financial institutions to innovate products like "silage loans" to meet the funding needs of farming entities [2]. - It also highlights the importance of optimizing herd structure and enhancing the quality safety supervision of fresh milk [2]. Group 4: Consumer Promotion - To boost consumption, the notification calls for increased promotion of dairy products, encouraging the development of affordable and simplified packaging [3]. - It suggests expanding the "student milk program" and promoting dairy products in canteens and welfare institutions, along with the distribution of milk consumption vouchers to specific groups [3]. Group 5: Collaborative Mechanisms - The notification requires the establishment of a collaborative mechanism among various departments to address new challenges in the industry and promote high-quality development [3].