Core Insights - The night economy is becoming a new engine for summer economic growth, with a focus on enhancing nighttime dining, cultural, and entertainment sectors [1] - There is a significant increase in the number of night economy-related businesses, with over 1.65 million existing nationwide, and 168,600 new registrations this year [1] - The nighttime opening rate of 5A scenic spots has risen from 23% in 2020 to 63% in 2024, indicating a growing trend in nighttime tourism [1] - Search and review volumes for "night tours" have surged by approximately 100% since July, with "scenic night tours" searches increasing nearly 230% month-over-month [1] - Experts suggest that developing the night economy is an effective way to promote the integration of commerce, tourism, culture, and sports [1] Industry Developments - Various regions are implementing policies to support the night economy, aiming to diversify nighttime consumption scenarios such as night markets and performances [1] - Nearly 40% of national-level tourist resorts have developed nighttime products, including events, indoor leisure, and outdoor entertainment [1] - There is a concerted effort to enhance the quality of nighttime products, expand the night economy space, and improve urban public service levels [1]
消费场景持续上新 夜间“黄金4小时”创造暑期经济新增量
Xin Hua She·2025-08-14 03:36