Core Insights - The Chinese Bluetooth headset market is projected to ship approximately 59.98 million units in the first half of 2025, reflecting a year-on-year growth of 7.5% [1] Market Segmentation - True wireless headset shipments are expected to reach 38.31 million units, with a year-on-year increase of 8.0% [1] - The entry-level market continues to be the main driving force, while the high-end flagship market shows signs of recovery [1] Open and Over-Ear Headset Trends - Open-type headset shipments are anticipated to be 14.22 million units, marking a significant year-on-year growth of 20.1%, indicating a shift from scale to quality in product development [1] - The over-ear headset market is projected to ship 4.13 million units, with a remarkable year-on-year growth of 30.1%, driven significantly by entry-level products due to demand from gaming and remote learning [1]
IDC：2025年上半年蓝牙耳机市场出货量同比增长7.5%
Zheng Quan Shi Bao Wang·2025-08-14 04:12