Group 1 - The core point of the article is that Li Auto has made significant adjustments to its sales and service structure, consolidating its previous "five major regions" into a single sales department, with new departments for sales operations and marketing added [2] - The company has undergone multiple adjustments to its sales service system this year, including a major restructuring in March that involved the retail, after-sales service, charging, quality operations, and overseas business [2] - Li Auto's latest electric vehicle, the Li Auto i8, was launched with an initial price of 321,800 yuan, but was quickly adjusted to a single configuration priced at 339,800 yuan based on user feedback [3] Group 2 - The first batch of deliveries for the Li Auto i8 is set to begin on August 20, with a target of delivering over 8,000 units by the end of September, and a challenge to reach 10,000 units before the National Day holiday [3] - The company is facing negative public sentiment and has stated that it will pursue accountability for organized illegal activities related to negative reviews, indicating awareness of manipulation by external entities [3] - Li Auto's CEO, Li Xiang, will focus more on the AI sector while continuing to oversee product lines, branding, and strategy related to the automotive business [2]
理想汽车销售体系再调整