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HALF-YEAR FINANCIAL REPORT OF MARIMEKKO CORPORATION, 1 January–30 June 2025: Marimekko's net sales in the second quarter grew and operating profit improved
GlobeNewswire News Room·2025-08-14 05:00

Core Insights - Marimekko's net sales in the second quarter of 2025 increased by 2% to EUR 44.5 million, driven by growth in retail sales both domestically and internationally [7][11] - The company's operating profit improved to EUR 6.3 million, reflecting a positive trend despite higher fixed costs impacting profitability [7][12] - For the first half of 2025, net sales rose by 3% to EUR 84.1 million, with international sales growing by 7% [6][12] Financial Performance - Net sales for Q2 2025: EUR 44.5 million, up from EUR 43.7 million in Q2 2024, a 2% increase [6] - Operating profit for Q2 2025: EUR 6.3 million, compared to EUR 6.1 million in Q2 2024, a 4% increase [6] - Comparable operating profit margin for Q2 2025: 14.6%, unchanged from Q2 2024 [8] Sales Breakdown - Domestic sales in Finland grew by 3% in Q2 2025, while international sales increased by 1% [7][11] - Licensing income decreased significantly, impacting overall international sales growth [11][20] - In the first half of 2025, net sales in Finland remained stable, while international sales were boosted by wholesale and retail growth [7][12] Future Outlook - Marimekko expects net sales for 2025 to grow from EUR 182.6 million in 2024, with a comparable operating profit margin estimated at 16-19% [4][18] - The company plans to open 10-15 new stores in Asia in 2025, focusing on international growth [20] - The economic outlook remains uncertain due to geopolitical tensions and trade relations, which may affect consumer confidence and purchasing power [18][19] Strategic Initiatives - Marimekko is enhancing its omnichannel retail strategy, with a 6% increase in omnichannel sales in Q2 2025 [16] - The company is set to open its first flagship store in Paris in fall 2025, aiming to strengthen brand awareness in key markets [17] - Recent collaborations and events have contributed to brand visibility and customer engagement [14][15]