HALF-YEAR FINANCIAL REPORT OF MARIMEKKO CORPORATION, 1 January–30 June 2025: Marimekko’s net sales in the second quarter grew and operating profit improved

Core Insights - Marimekko's net sales in the second quarter of 2025 increased by 2% to EUR 44.5 million, driven by growth in retail sales both domestically and internationally [7][11] - The company's operating profit improved to EUR 6.3 million, reflecting a positive trend despite higher fixed costs impacting profitability [7][12] - For the first half of 2025, net sales rose by 3% to EUR 84.1 million, with comparable operating profit at EUR 10.9 million, representing a decline from the previous year [13] Financial Performance - Second Quarter Results: - Net sales: EUR 44.5 million (up 2% from EUR 43.7 million) - Operating profit: EUR 6.3 million (up 4% from EUR 6.1 million) - Comparable operating profit margin: 14.6% [6][7][12] - First Half Results: - Net sales: EUR 84.1 million (up 3% from EUR 81.3 million) - Operating profit: EUR 10.6 million (down 5% from EUR 11.2 million) - Comparable operating profit margin: 13.0% [6][13] Market Outlook - The company anticipates growth in net sales for 2025, with expectations of a comparable operating profit margin of approximately 16-19% [4][18] - International sales are projected to grow, particularly in the Asia-Pacific region, which is a key focus for Marimekko's expansion strategy [21] - The company plans to open 10-15 new stores in 2025, primarily in Asia, to enhance its market presence [21] Strategic Initiatives - Marimekko's omnichannel retail sales increased by 6% in the second quarter, highlighting the effectiveness of its retail strategy [16] - The company is set to open its first flagship store in Paris in fall 2025, which is expected to enhance brand visibility and community engagement [17] - Collaborations with global brands and events have been instrumental in driving brand awareness and customer engagement [14][15]