唤醒文旅产业“沉睡资产”

Core Insights - The article highlights the successful upgrade of the Zimeng Lake project, a national 4A scenic area, through innovative financing models that support tourism development and rural revitalization [1][2]. Group 1: Project Overview - Zimeng Lake scenic area attracts over 500,000 visitors annually and contributes more than 20 million yuan to local farmers' income [1]. - The project faced challenges due to aging facilities, which negatively impacted visitor experience [1]. Group 2: Financing Innovations - The China Construction Bank provided 20 million yuan in credit to the project, using future revenue rights as collateral, with a 0.7 percentage point lower interest rate than conventional loans [1]. - The financing model includes a unified registration and public announcement system for movable property financing, which has been instrumental in supporting tourism enterprises [2]. Group 3: Economic Impact - Post-upgrade, the scenic area sees an increase of 400 to 500 daily visitors, with revenue growth exceeding 10% and a 23% rise in surrounding consumption [1]. - The local agricultural and tourism sectors have benefited significantly, with over 600 local households experiencing increased income due to the tourism boost [2]. Group 4: Credit Support for the Industry - The People's Bank of China in Chifeng has developed various credit loan products to address the lack of collateral in the tourism sector, resulting in a total of 169 million yuan in credit loans issued to tourism enterprises [3]. - Personal consumption credit loans reached 22.29 billion yuan, reflecting a year-on-year growth of 18.01% [3].