普华永道：预计中国娱乐及媒体行业五年复合年增长率4.5% 高于全球增速

Group 1 - The total revenue of China's entertainment and media industry is expected to reach approximately $561 billion by 2029, accounting for 16% of the global market [1] - The compound annual growth rate (CAGR) for China's entertainment and media industry from 2024 to 2029 is projected to be 4.5%, surpassing the global rate of 3.7% [1] - The mixed reality, internet advertising, and film sectors are anticipated to maintain high growth rates [1] Group 2 - The augmented reality (AR) market is identified as the fastest-growing segment within mixed reality, with China being the second-largest mobile AR market globally [1] - Mobile AR revenue is expected to reach $11.9 billion in 2024, reflecting a year-on-year growth of 27.9%, and is projected to grow at a CAGR of 13.1% to $22.5 billion by 2029, surpassing the United States [1] - China is the second-largest internet advertising market, with total revenue expected to reach $143.8 billion in 2024 and grow to $220.4 billion by 2029 [1] Group 3 - China is the largest market for video games and esports, with total revenue projected to grow at a CAGR of 5.73% to $82.7 billion by 2029 [2] - The share of social/casual games in China's total video game revenue is expected to increase from 85% in 2024 to 87% in 2029 [2] - The gaming industry is focusing on high-quality production and immersive experiences as key growth drivers [2] Group 4 - The domestic film market is showing signs of recovery, with box office revenue reaching 70.6% of the total for 2024 by July 8, 2025 [2] - The overall trend in the film market is positive, with a projected CAGR of 5.25% for China's film revenue from 2024 to 2029 [2]