暑期经济观察丨亲近自然享清凉 “绿水青山”释放暑期文旅消费新活力

Core Insights - The summer of this year has seen a rise in popularity for "cooling tourism" and "summer escape" activities, leveraging ecological advantages and natural landscapes to innovate consumer experiences, transforming "cool resources" into a "hot economy" for local cultural tourism development [1][5]. Group 1: Tourism Trends - In Hunan's Lianyuan, the Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering various water-related activities such as drifting, creek tracing, and camping, allowing visitors to enjoy the summer coolness [3]. - In Chongqing's Shizhu Tujia Autonomous County, a forest camping base attracts over 2,000 visitors daily during the summer vacation, providing various forest tourism projects and access to the popular "blade road" [5]. - In Shandong's Zibo, the Boshan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [5]. Group 2: Infrastructure and Development - Gansu's Baiyin has enhanced its tourism appeal with the Waterchuan Wetland Park, where a tourist train offers a leisurely experience, supported by infrastructure improvements along the Yellow River's 258 kilometers through the city, promoting rural tourism upgrades [5]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [5]. - Data from Meituan Travel shows that since July, the search volume for "cooling tourism" has surged nearly 200% month-on-month, reflecting a growing consumer interest in summer escape options [5].