2025年上半年中国蓝牙耳机市场回暖 耳夹品类首次反超耳挂

Core Insights - The core viewpoint of the article highlights the growth of the Bluetooth headset market in China, with a significant increase in both overall shipment volume and specific market segments [1] Market Overview - The shipment volume of Bluetooth headsets in China is projected to reach approximately 59.98 million units in the first half of 2025, representing a year-on-year growth of 7.5% [1] - The ear clip segment is expected to surpass the ear hook segment for the first time in terms of market size and growth rate, with an estimated shipment of 6.51 million units, reflecting a year-on-year increase of 41% [1]