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香港娱乐媒体业5年内规模将达150亿美元 普华永道：IP和AI将成行业投资热点
Mei Ri Jing Ji Xin Wen·2025-08-14 08:15

Core Insights - The Hong Kong entertainment and media industry is projected to achieve a compound annual growth rate (CAGR) of 2.26% over the next five years, with the market size expected to exceed $15 billion by 2029, driven by advertising revenue and generative AI technology [1][2] Group 1: Advertising Revenue Shift - The core growth driver for the Hong Kong entertainment and media sector will shift from "consumer payments" to "advertising revenue" over the next five years, with advertising revenue's share increasing from approximately 20% in 2020 to about 33% by 2029 [2] - AI-driven connected TV advertising market share is expected to rise from 5.9% in 2020 to 22% by 2024, and is projected to capture nearly 45% of traditional TV advertising revenue by 2029, with a market size of approximately $51 billion [2] Group 2: Internet Advertising and Streaming Platforms - The key growth areas for the Hong Kong entertainment and media industry will be internet advertising and streaming platforms, with respective annual growth rates of 7.4% and 4.6% [2] - Internet advertising revenue in Hong Kong is anticipated to grow from $1.8 billion in 2024 to $2.6 billion by 2029, although the growth rate is expected to slow from 14.3% in 2024 to 4.9% by 2029 due to market maturity [2] Group 3: Streaming Market Dynamics - The Hong Kong streaming platform market is projected to have a CAGR of 4.6%, with revenues expected to increase from $490 million in 2024 to $613 million by 2029 [3] - Users in Hong Kong are inclined towards ad-free subscription models, with video-on-demand (VOD) subscription revenue expected to account for 80% of total streaming platform revenue by 2029 [3] Group 4: Film and Live Music Market Growth - The Hong Kong film market is expected to see a decline in overall box office revenue to $172 million in 2024, but it is projected to rise to $210 million by 2029, supported by a strong base of movie enthusiasts [5] - The live music market in Hong Kong is anticipated to continue its growth, with revenues expected to reach $207 million by 2025 and $218 million by 2029, bolstered by government support and new venues like the Kai Tak Sports Park [5][6]