Xin Lang Cai Jing·2025-08-14 08:39Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, primarily due to a decrease in visitor numbers, but managed to improve profitability in the second quarter through cost reduction and efficiency enhancement [1][2]. Group 1: Financial Performance - Total revenue for H1 2025 was 457 million yuan, a decrease of 10% year-on-year, while net profit attributable to shareholders was 121 million yuan, down 8% [1]. - In Q2 2025, total revenue was 231 million yuan, a decrease of 9% year-on-year, but net profit increased by 7% to 62 million yuan [1]. - The company's gross margin for H1 2025 decreased by 2 percentage points to 48.07%, while Q2 gross margin improved by 1 percentage point to 49.20% [2]. Group 2: Operational Adjustments - The company experienced a decline in revenue from key segments: mountain tickets, cable car services, and hotel services decreased by 10%, 8%, and 12% respectively [3]. - The company has suspended the loss-making performance project "Only Emei Mountain" to improve profitability [3]. - The completion of the Golden Summit cable car expansion is expected by the end of 2025, which will enhance the tourist capacity of the scenic area [3]. Group 3: Future Outlook - The company is actively pursuing scenic area adjustments and has seen improved profitability in Q2 2025 [4]. - With traffic optimization and the completion of the cable car renovation, the tourist capacity is expected to gradually expand [4]. - The company is also focusing on developing new projects in tea and travel services, which may contribute to future revenue growth [4].