叮当健康联合拜耳旗下凯妮汀 线上线下联动撬动增量市场

Core Insights - Dingdang Health Technology Group has launched the "Health Guardian, No Delay in Happiness" initiative in collaboration with Bayer's Kanyitin brand to enhance women's gynecological health through a combination of knowledge dissemination, precise services, and scenario marketing [1] - The initiative aims to achieve a dual breakthrough in brand value and sales growth by utilizing an omnichannel strategy that integrates online and offline efforts, significantly improving user reach and conversion efficiency [1] - During the campaign, sales of Kanyitin products saw a notable increase, indicating the effectiveness of the collaboration [1] Company Strategy - The partnership with Bayer's Kanyitin represents a deepening of Dingdang Health's "Original Drug Supply Alliance," focusing on a closed-loop service model that includes education, consultation, medication, and follow-up [1] - The collaboration is designed to create a comprehensive protective loop for women's health, leveraging Kanyitin's strong product capabilities alongside Dingdang's service capabilities [1] Industry Perspective - Industry experts believe that the innovative cooperation between pharmaceutical instant retail companies and original drug manufacturers facilitates faster access to high-quality original drugs for target populations [1] - The partnership also aims to enhance user health awareness through professional services, contributing to the standardization of women's health management [1]