智通财经网·2025-08-14 09:16Core Viewpoint - Weibo-SW (09898) reported a steady performance in Q2 2025, with a year-on-year increase in net income and net profit, indicating a positive trend in user engagement and advertising revenue [1] Financial Performance - For Q2 2025, Weibo's net income was approximately $445 million, a 2% increase year-on-year [1] - The net profit attributable to Weibo's shareholders was around $126 million, reflecting a 12.29% year-on-year growth [1] - Basic earnings per share were $0.53 for Q2 2025 [1] - In the first half of 2025, net income totaled approximately $842 million, a 0.99% year-on-year increase [1] - The net profit attributable to shareholders for the first half was about $233 million, showing a significant 44.17% year-on-year growth [1] - Basic earnings per share for the first half were $0.98 [1] User Engagement - As of June 2025, Weibo had 588 million monthly active users and 261 million daily active users [1] - The company emphasized its focus on enhancing user engagement through product integration and recommendation system upgrades [1] Business Strategy - The CEO highlighted strong growth in the user base of Weibo Zhisu, which has positively impacted overall user search demand [1] - Weibo's advertising business showed steady performance, supported by its strengths in new product marketing and the ability to capture e-commerce seasonal advertising budgets [1]