Zhong Guo Jing Ji Wang·2025-08-14 09:41Core Insights - NetEase reported Q2 2025 net revenue of 27.9 billion yuan and a non-GAAP net profit attributable to shareholders of 9.5 billion yuan, with R&D investment of 4.4 billion yuan, representing an R&D intensity of 15.6% [1] - The company continues to focus on a strategy of product quality and global expansion, driving long-term stable growth [1] Gaming Performance - NetEase's gaming and related value-added services generated net revenue of 22.8 billion yuan in Q2, with classic IP "Fantasy Westward Journey" achieving a record high in concurrent users [1][4] - New game releases such as "Yanyun Sixteen Sounds," "Seven Days World," and "Outsider Madness" have shown strong performance, while the upcoming titles like "Forgotten Sea" and "Return to Tang" have generated significant market interest [3][4] Innovation and Technology - The company invested 4.4 billion yuan in R&D, focusing on technological innovation across various sectors including gaming, music, and education [6] - NetEase Youdao achieved a net revenue of 1.4 billion yuan in Q2, marking its fourth consecutive quarter of sustainable profitability under its "AI-native" strategy [1][7] E-commerce and Media - NetEase's innovative and other businesses reported a net revenue of 1.7 billion yuan, with significant sales growth in NetEase Yanxuan products [2] - The media division has seen a 25% increase in daily active creators on the news app, with a 28% rise in average reading volume [2] Social Responsibility - The company has implemented four major initiatives to protect minors online, including AI patrol technology and restrictions on high-age user account creation [8][9] - NetEase has actively participated in developing safety guidelines for AI services aimed at minors, contributing to industry self-regulation [9]