Happy Belly Food Group's Heal Wellness QSR Announces the Signing of a Franchise Agreement and Real-Estate Location in Calgary's Britannia Neighborhood, Alberta

Core Insights - Happy Belly Food Group Inc. has signed a franchise agreement for a new Heal Wellness location in Calgary's Britannia neighborhood, marking the 7th location in Calgary and the 10th in Alberta, as part of a 15-unit expansion plan across the province [1][3][4] - The new location is expected to open in Q4 of this year, alongside several other stores currently under construction, indicating strong growth momentum for Heal Wellness and the broader Happy Belly portfolio [3][4] - Heal Wellness is positioned as Canada's first national smoothie bowl brand, with increasing brand awareness and loyalty across new markets, supported by a robust franchise system [4][8] Company Expansion - The company has secured 195 units for Heal Wellness under development agreements across Alberta, Ontario, and Prince Edward Island, setting the stage for continued expansion [8] - Happy Belly's portfolio includes 616 retail locations under contract, with a focus on disciplined growth through strategic partnerships and prime real estate selection [9] - The company emphasizes a blend of organic expansion and strategic acquisitions to drive measurable results and reinforce brand scalability [4][9] Market Positioning - The new Britannia location is strategically chosen for its mix of residential and commercial areas, ensuring a steady flow of customers seeking healthy dining options [5] - The community's health-conscious demographic aligns well with Heal Wellness's menu offerings, which include smoothie bowls and superfood ingredients [5][10] - The company's asset-light approach and strong franchise engagement are seen as key factors in unlocking value for stakeholders and signaling long-term growth potential [4][9]