价格胜过标签，关税影响下为何“美国制造”不香了？｜全球贸易观察

Core Viewpoint - The emphasis on "Made in America" may lead consumers to perceive higher price premiums, as recent surveys indicate a shift in consumer priorities towards price and value rather than product origin [1][6][7]. Group 1: Consumer Behavior and Preferences - A recent survey by the Conference Board shows that American consumers are less likely to prioritize the origin of products, focusing more on price and value [1][4]. - The survey indicates that the appeal of "Made in America" has decreased by 18% compared to three years ago, with consumers associating domestic production with higher prices [7]. - Consumers with household incomes below $125,000 are more influenced by the country of origin, while those above this income level show less interest in high-end products from specific countries [5][6]. Group 2: Impact of Tariffs and Trade Policies - The Trump administration's tariffs aimed to revitalize American manufacturing, but the survey suggests that these policies have not increased consumer interest in American-made products [6][8]. - The trade deficit is projected to reach $1.3 trillion in 2024, with the Trump administration viewing this as unsustainable and a driver for tariff implementation [8]. - The survey reveals that Canadian products are favored among American consumers, while perceptions of products from low-cost manufacturing countries like Vietnam and Bangladesh are generally negative [7][8].