Group 1 - The Chengdu Universiade has achieved a record high in market development revenue for the event [1][3] - The market development and sponsorship recruitment for the Chengdu Universiade officially started in December 2023, with 26 sponsoring companies and 33 donating companies involved [3][4] - The event emphasizes collaboration between sponsors and the city to ensure smooth operations, with examples including China Telecom's AI command system and Sichuan Airlines' special baggage policies for athletes [3] Group 2 - The Universiade's licensed merchandise is market-oriented, featuring popular trends such as limited editions and blind box models, with 48 quality enterprises involved and over 500 licensed products launched [4] - Popular licensed products include medal fridge magnets and mascot figurines, which have sold out quickly, prompting a third round of restocking [4] - The event has also collaborated with top domestic and local cultural enterprises to develop and sell cultural products, including two themed lottery tickets and co-branded items with various IPs [4]
（成都世运会）成都世运会创造世运会市场开发收入历史新高
Zhong Guo Xin Wen Wang·2025-08-14 10:03