一位百果园重庆加盟商口述：虽艰难但挣钱

Core Viewpoint - The controversy surrounding the chairman of Baiguoyuan, Yu Huiyong, has sparked discussions about consumer perception and the company's performance, particularly after a significant decline in profits and store closures in 2024 [1][6]. Group 1: Company Performance - In 2024, Baiguoyuan reported a net loss of 386 million yuan, a year-on-year decline of 206.7% [1]. - The total revenue for the year was 10.273 billion yuan, down 9.8% compared to the previous year [1]. - The number of chain stores decreased from 6,093 in 2023 to 5,127 in 2024, representing a reduction of 966 stores or 15.9% [1]. Group 2: Franchise Operations - Baiguoyuan operates primarily through a franchise model, with 4,039 out of 5,127 stores being franchise locations, accounting for 78.8% of total stores [1]. - Franchisees are required to follow company guidelines for product display, pricing, and promotions, with regular inspections by Baiguoyuan staff [3]. - The investment cost for franchisees is approximately 230,000 yuan, which includes various fees and a security deposit [5]. Group 3: Consumer Engagement and Membership - Baiguoyuan has implemented a membership recharge strategy, offering incentives for customers who recharge their accounts, which has reportedly attracted over 10.86 million successful recharges [5]. - The number of members across all distribution channels increased by 8.1% year-on-year to 90.74 million, while the number of paying members decreased by 27.1% to approximately 850,000 [5]. Group 4: Leadership and Strategy - Chairman Yu Huiyong emphasized the importance of building trust with franchisees and ensuring their profitability as a core strategy for the company [6]. - Following Yu's controversial remarks, the company's stock price remained relatively stable, closing at 1.74 HKD per share with a market capitalization of approximately 2.7 billion HKD as of August 14 [6].